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Project
A short-term project that applies sustainable, eco-friendly materials and strategies tailored to the Tanzanian highlands, utilizing both on and offline marketing. We will launch rattan x fabric bags, furniture, and coffee brands in phases. The goal is global expansion while realizing social value.
In the long term, it will be a strategic marketing hub
for all Tanzanian highland hotels and Greenville projects, creating a globally integrated growth model
that connects with our German gallery café operations.
Instructions for downloading and viewing materials
Detailed documentation for this project is available only to potential partners. If you request access through the Google Sheet link in the download button, we'll send you a brief verification questionnaire via email. After reviewing the information, we'll grant you access to the document.
1
Global on-offline marketing
This is an integrated global online and offline marketing project centered in Tanzania, expanding to eight neighboring countries and the European and Nordic markets. It combines digital channels and on-site experiences to maximize brand exposure and market share, and provides strategic value to local and global customers and investors.
2
Rattan X Fabric [Korean Folk Painting & African Traditional Patterns] Bag & Furniture Launch
A brand launch project that combines Korean folk paintings and traditional African patterns with rattan and fabric materials, presenting a collection of bags and furniture, incorporating sensuous design and cultural value.
3
Launch of Tanzanian coffee brand
Based on high-quality local Tanzanian coffee
This global brand launch project emphasizes sustainable agriculture and fair trade, and collaborates with local producers to introduce products that combine traditional flavors with modern sensibilities to the global market, maximizing brand value and market share.