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The K-Culture Boom: South Korea Surges Toward 20 Million Tourists!
What the Queue in Front of Olive Young in Seongsu-dong Tells Us Walking through the streets of Seongsu-dong or Hannam-dong in Seoul today, one encounters a fascinating new reality. More than half of the names on the waiting lists for pop-up stores and concept shops are foreign, and the museum shops of the National Museum of Korea report sold-out stock daily. The era of "20 million foreign tourists," once a mere administrative goal set by the Korean government, has become a ta

Michelle Jin
Apr 173 min read
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